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Minggu, 01 November 2009

Jepara Brands

Assalamu'alaikum Wr. Wb.

Dear Muslim Brothers and all of our friends.

All Praises due to Allah, so we praise Him. We ask for helps, we prayer and submit to Him, Who bestowed all human beings the mercy and blessing.

Sholawat and Salam, may be upon our Propet Muhammad, who has brought the guidance and teaching for saving all human kind from the darkness to the light.

Thanks a lot to the juries and Master of Ceremony for his giving me the time to speak in front of you entitled :

Jepara Brands

Ladies and Gentlemen,

In Jepara there are a lot of potencies. For the time being the tourism project has been more concerned and paid attention to by the officials of Jepara District. For its location at the shore of the sea, Jepara has many interesting places to visit such as Kartini Beach, Bandengan Beach, Karimun Jawa Beach and many others. In addition in Jepara there are many tradition held by some of Jepara communities namely Perang Obor (Torch War) in Tegal Sambi village, Pesta Sawalan (Syawal Fiesta) held annually at Kartini’s Beach a week after Idul Fitri Fiesta.

Ladies and Gentlemen,

A part from tourism and culture owned by Jepara we can also see a lot of internationally leveled wonderful handicraft such as :

1. Jepara Furniture Industry. We can find it everywhere. Jepara Furniture Industry and Jepara Carving become Jepara Brand and the back bone of Jepara economy. Home industry based furniture industry and carving can be developed as tourism industry as well as being shopping centre. A long 1999 – 2000 the furniture industry had been booming. At that time the export value reached US 169.251.410. The furniture employers reached 3.965 unit. By the total of investment value reached 124.6 billion ruphias and the marketing to more than 64 countries. The industry can recruit more than 58.210 work forces and attracted many foreign investors investing in this industry.

2. Sculpture handicraft and carving. We can find it at Mulyoharjo village. In this village more than 90 employers can be found.

3. Relief handicraft. The relief centre can be found in Senenan village. This handicraft become interesting for the foreign investors.

4. Furniture and Rattan handicraft found in Teluk and Sidi village. There are more than 346 home industry run by more than 2000 employers. Production value reach 2 billion per year.

5. Tenun Ikat Handicraft of Troso at Troso Pecangaan Jepara. Tenun Ikat Handicraft of Troso becomes Jepara trade mark and its brand. Although the time being the marketing centered in Bali, but some of them exported directing to the foreign. To help marketing and preserve Tenun Troso identity, the Jepara District issued the policy for wearing the uniform of the Tenun Ikat of Troso for civil servants in Jepara. The policy has been taken by the purpose of preserving it. Tenun Troso with its potency can be developed as middle and small industry in Jepara. The industry involve 191 unit and absorb more than 1.800 employees. Every year the production volume reached 3.1 million metres. Its production values reaching 545 billion ruphias.

6. Monel Handicraft centered at Kriyan Kalinyamatan Jepara. This handicraft promoted Jepara internationally through Indonesia pilgrims wearing wrist lace made of monel because the Indonesian pilgrims usually wearing wrist lace made of Jepara.

7. Gerabah Handicraft centered at Mayong.

Ladies and Gentlemen,

Observing the potency of handicraft industry owned by Jepara, we should be proud of them and striving to preserve them. So the Jepara Government takes strategic steps to enhance, develop and preserve them as follow :

1. To make the centre of cluster of every potency of industry owned by Jepara. For the sake of that purpose there is a Cluster of Sculpture at Mulyoharjo village. The Relief in Senenan village. Tenun Ikat at Troso village. Monel at Robayan village. Rattan and Bamboo at Teluk as well as Gerabah at Mayong. This step is really very effective in order to look after and market the product for the employers. This means the quality becomes better and the visitors increase from time to time.

2. To promote and socialize to outer society either regionally, nationally or internationally by advertising the handicraft and products in the mass media and holding exhibition, opening the showrooms at the strategic places or making website in the internet.

3. To bulid Jepara Trade and Tourism Center as the center of the trade, promotion, design, information and advocation. Up to now several designs have beens created through nationally furniture design competition.

4. To pattern several handicraft industry product produced by Jepara, such as Jepara Furniture, Blenyik and Electrical Nut.

5. To force the Jepara civil servants wearing blue coloured Tenun Ikat Troso shirt on Saturday and free colour in Thursday. This step is really able to increase the selling rate of Tenun Ikat of Troso.

6. To utilize the internet to develop the marketing, even open international acces. The efforts made by developing the hotspot area net in 14 subdistricts.

Ladies and Gentlemen,

All the effort above run successfully. The proof of the success is the Upakarti Award received by The Jepara Regent Hendro Martojo from the Presidentt of Indonesia Susilo Bambang Yudhoyono categorized Carving service on 7 Januari 2009 at the State Palace Jakarta.

The award is given for those who work to develop middle and small industry. In addition the award is also given for those who pioneer the development of the useful technological industry and finding out innovative design product. This is special achievement of Jepara in order to develop the industry of Jepara society.

But, one thing that Jepara government must pay attention to is how to develop the young people interest to love Jepara handicraft poduct. This is very important to preserve the existence of Jepara industry n the future time.

Ladies and Gentlemen,

Those are what I can deliver in front of you all, pardon me for my faults. Thank you for your attention. Finally I say you :

Wassalamu'alaikum Wr. Wb.

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