Developing the tourism potency in Jepara

بسم الله الرحمن الرحيم الحمد لله رب العالمين والصلاة والسلام علي اشرف الانبياء والمرسلين وعلي اله واصحابه اجمعين امابعد :

Dear Muslim Brothers and all of our friends.
All Praises due to Allah, so we praise Him. We ask for helps, we prayer and submit to Him, Who bestowed all human beings the mercy and blessing.
Sholawat and Salam, may be upon our Propet Muhammad, who has brought the guidance and teaching for saving all human kind from the darkness to the light.
Thanks a lot to the juries and Master of Ceremony for his giving me the time to speak in front of you entitled :

Developing the tourism potency in Jepara

Ladies and Gentlemen,
Jepara is one of the districts in the Central Java Province. It is located at 5°43`20,67” to 6°47`25,83” of latitude line and 110°58`37, 40” of longitudes line. Its western and northern side is next to Java Sea, its eastern side is next to Kudus and Pati district, and its southern side is next to Karimun Jawa island that is in Java sea. The two biggest island are Karimun Jawa and Kemujan island. The most of Karimun Jawa areas are protected in marine reservation.
The areas of Jepara also comprise Karimun Jawa island and Kemujan island located at Javanese Sea. Most of Karimun Jawa areas are National Marine Reservation. Jepara is a district with its high industry we are proud of it. But the government still less paid attention to real potencial sector which is related with industry sector that is tourism sector.
Both sectors connected each other. It means tourism should follow the improvement of industry sector growth.
Ladies and Gentlemen,
There are some tourism sectors have been done by the Jepara government such as :
1. Songgolangit Waterfall located at Kembang Subdistrict.
2. Kartini Beach at Jepara
3. RA Kartini Museum at Jepara tourism.
4. Portuguese Fort at Banyumanis
5. Tirto Samudro Beach and Bandengan Beach
6. Panjang Island
7. Karimun Jawa and it’s lands
8. Balong Beach
9. Mantingan mosque at Mantingan
Ladies and Gentlemen,
If we see the tourism potency owned by Jepara honestly, we realize that all have been in less creativity, slow progress comparing to the development of industry sector especially furniture sector, more over Jepara is an area closing to beach, of course is very potencial for Jepara to become tourism place that attract the interest of domestic tourist as well as the foreign tourist.
It is not easy and needs long time for Jepara to play its role to become the greatly state revenue contributor like Bali. But if we don’t do now when will we start to develop Jepara to become Investation and Tourism Destination in Central Java ?. All of the interesting places must be handled and developed professionally. We do that to give more information for the visitors for those who are interested in the tourism of Jepara. But the development of tourism object is still forcused on the established location such Kartini Beach and Bandengan and Karimun Jawa.
Now from where should the Jepara government start to achieve its vision ?
Ladies and Gentlemen,
The steps of the development of tourism objects that the Jepara government can do to make Jepara as the tourism town as follows :

1. Creating the icon of tourism object which in the next time become an identity for our tourism industry. We need the icon as high product in promotion programme and tourism campaign. Like Kuta Beach becomes the Icon of Bali community. After appearing of that icon the other tourism objects in Bali become the destination of the tourist such as : Dreamland Beach, Sanur, Jimbaran, Lot land ect. In this case Kartini Beach can be a tourism icon in Jepara, because there are many important tourism services provided by it like the area of concert, cool play ground, harbor, the center of food and sea world and that constructed as the giant turtle. In addition there are many other intertainment facilities it the beautiful beach that R.A Kartini called it as Kleine Scheveningen where R.A Kartini liked to contemplate in it.Sustainable development of Bandengan Beach as tourism object which provides white sandy beach where it can be used as volley beach, surfing in addition and diving swimming in sea.
2. In addition Bandengan Beach providing modern intertainmnet such as cafe, shopping center and the center of souvenir of Jepara.
3. Making Karimun Jawa archipelago as an International tourism. Because the Marine Park of Karimun Jawa is very beautiful and wonderful. It’s a very valuable asset of Jepara District. This area has 111.625 acre comprising 27 islands and only five islands have been inhabited. So, that area was decided as National Marine Park by Forestry Minister Decree No. 161/II/1988. A lot of domestic and foreign tourist have been visting this area and increased annually. On 2004 the tourist visited this area reaching 8.000 tourist and on 2007 more than 9.000 tourist visited there.

Ladies and Gentlemen,
One thing that we must develop better than before is National Marine Park of Karimun Jawa because this island is very natural and interesting and very suitable to become “ Marine Tourism “. There are many interesting places we can find out as follow :

• Beautiful Marine Panorama with its archipelago spread out as far as the eyes see with its clear water within 5 to 7 metres in depht and the tourist still able to see the natural panorama under the sea.
• Stretched white sand. Stretching at beach area and all islands with very tall coconut trees.
• Adventuring activaties like, hiking, snorkeling, diving, fishing, ect.
• Enjoying the beauty of the Marine Park with 242 coloured fish species and 133 acuatic fauna genera.
• Finding out rare wildlife like : deers, scaly, parpucine, eel, ect.
• Mountain with its natural and green forest
• Watching whale, kerapu, lemura, teripang ect
• If we board on ship we can see the array of the dolphins swimming beside the ship.

Ladies and Gentlemen,
By utilizing and exploring the tourism potency of Jepara professionally, we will be able to provide job oportunities to the people and surely increase the people welfare of Jepara. To achieve that goal we need the true and proper promotion and marketing strategy, the political policy supporting to obtain that goal, sense of belonging of tha stake holders and all of the people have high commitment to preserve, keep and utilize the potency as good as possible. By professional utilization under the guidance of the experts it is not impossible, less than 10 years the Jepara tourism industry will become the best in the Central Java. God willing.
Those are what I can deliver in front of you all, pardon me for my faults. Thank you for your attention. Finally I say you :

Wassalamu'alaikum Wr. Wb.